Dubai’s Official Presentation

Ministry of tourism required an easy to edit, beautiful interactive presentation to be used by the sales team in different world-wide exhibitions

Any device with a screen can run the deck, including iOS and Android devices. Being touch-friendly, the presentation reflected an app-like behavior yet it is easy to edit since it’s full made in PowerPoint

The overall look and feel was designed to fit the city’s new brand identity.

Have a look at the case video below. Everything you see is created in PowerPoint.


Rich content. Easy to edit.

With over 700 slides of content, there was no easy to just line up the content. Dubai’s DTCM requested to redesign the presentation and bring it to the new brand as well as come out with a new way to go through the presentation. The most important bit is that continuous updates will take place so everything needs to be extremely easy to edit.

The challenge

It’s not just a presentation

Starting off, every slide needs to be brought to brand, a complete overhaul making sure the whole deck looks unified and with that vast amount of content, the content needed to be organized in a way that’s easy to understand and apply UI/UX principles since the presentation will be touch-enabled.

The presentation required a completely different approach, understanding how the screen will be held to position everything where it’s supposed to be. Besides, a deep understanding of the new brand was necessary since the presentation will be Dubai’s representation in tourism exhibitions across the world.

Easy to edit, engaging and a proud representative of the city of Dubai

The Results

The team ended up with a presentation that’s beautiful to present and engages the audience. A lot of stands in exhibitions had tablet poles where attendees could scroll through the presentation on their own.

All devices were connected to Dropbox and one single person was responsible to edit and update the decks. Once updated, every device across the globe get the latest version automatically.

2 more presentations were requested with the same principles for other targeted industries. If anything I take pride for being responsible for presenting the city of Dubai, where I am based, and being part of the incredible success

Interested in crafting a truly flexible, immersive & interactive presentation?

Please feel free to get in touch at +971 55 554 9806 today. You can also email your requirements or queries at or just fill in the online contact form

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